we are
moore maxxam

We love fun, comfortable and sustainable clothing. So we set out on an adventure to create our revolutionary stretchy children’s wear 🌈

our story


It all started in the 80s when our co-founder, Rosemary Moore, invented our unique fabric known as MAXXAM®. It's been featured in movies, won awards, and has been supplied to many of your favorite Crinkle brands!

For over 40 years we've worked hard to refine the MAXXAM® textile, making it softer and stretchier than ever before. We hope you'll all join us and #WearTheFun!

we are proudly

🐌 slow fashion

It sounds obvious, but we actually really care about our planet and couldn’t imagine not putting it first.

With multi-purpose styles, durable fabric and years of growth in one size, we're very slow fashion.

☔ made locally

Our MAXXAM® fabric and styles are made right here, in the UK!

We use small, local producers and focus on creating strong and personal relationships. No sweatshops ever.

the family team

Rosemary

textiles & technical things

With my amazing talents in textile design, I am the inventor and creator of MAXXAM®. I handle all things stretch related 💁

Iona

creative vision & community

I love to look at the big picture and design for a better world. I hope to create a supportive and loving community along the way 🌱

Misia

brand & strategy

Making a mess and playing around! I like to be creative and share that fun along the way, inviting you all to come and play 🏄