What are we?

From our weird and wonderful clothing, to our wacky team

We create...

Kids clothing that's versatile and long-lasting, made with our very stretchy seamless fabric! Creating adaptive styles to comfort your child as they grow in size and personality.

Our aim is to help you enable your children to flourish.

Appealing to children's playfulness and sensitivity.

Conscious Actions

We're always evolving our brand to be more regenerative

Our 'Wave' garments are up-cycled, made with waste offcuts.

Our clothing is designed to move away from fast fashion. Offering pieces that can be used for many years.

All our labels are ethically sourced and made. Our packaging is sustainable and can be reused.

All of our textile and clothing are made in England.

Currently experimenting with eco-yarn for our garments. We're also designing a up-cycling system for our old garments.

Mother & Daughter Creators

Rosemary Moore

Co - Founder / Technical Director

The inventor of the 'MAXXAM' textile.
Born an inventor, a technical creator with a love for innovation.
Rosemary has multiple businesses in Fashion/Textiles and Nature.

Iona Clive

Co - Founder / Creative Director

A Bubbly, positive, adventurous character.
Deep thinker & holistic minded with a passion for regenerative and sustainable design.
Iona explores various forms of creative mediums.